![]() Using pre-sort and automation rates for larger campaignsĢ.Partnering with a vendor that provides in-house mailing services alongside printing.Moving mail into the postal system closer to the final delivery location.Reducing the size of your mail pieces can save paper and ink costs.Moving forward, marketers need to look at several measures to economize on their campaigns. As of January 2023, there have been 3 increases in 17 months, with overall inflation factoring into the latest amounts. Another is the new normal of twice-a-year postage increases. The recent adjustment of USPS service standards is just one factor that marketers need to take into account in campaign planning. It also preserves, at least for now, six-day delivery of mail. Signed into law by President Joe Biden, the measure mostly shores up USPS finances by repealing the healthcare pre-funding requirement and enrolling retirees in Medicare. Congress passed the most significant change in 16 years, the Postal Service Reform Act. Streamlined or right-sized retail services by closing post office branchesĢ022 was also the year that the U.S.Installed new packaging sorting machines to handle increased e-commerce demand.Used more trucks instead of air transport for moving mail across the country. ![]() Invested in new electric postal delivery vehicles.To cut costs and look towards the future, the postal service: USPS Policiesįollowing the rollout of its “Delivering for America” makeover plan a year earlier, 2022 saw more changes by USPS intended to achieve financial stability. And while First Class mail revenue increased slightly to $24.04 billion, actual volume continued its long-term decline. Package delivery, after several years of growth, some due to the pandemic, actually fell slightly. Revenue increased 9.7%, or to just over $16 billion. For the fiscal year ending September 30, 2022, volume in this class jumped 1.4% to 67.1 billion pieces. Marketing Mail increased slightly in 2022 to almost pre-pandemic levels. With the right planning, marketers should be able to overcome these challenges and use direct mail effectively to meet their goals.Īs you adjust and monitor your marketing spend, here are some direct mail trends for 2023. Streamlining with A.I.What direct mail trends will shape the course of your business in 2023? There are many new strategies and tools coming in 2023 but there are a few that we see as trends moving forward, here are a few examples. Keeping up with the most recent trends and technologies will put you and your business in a better position for growth. Read more 5 Game Changing Marketing Strategies You Can’t Ignore in 2023 In this blog post, we will discuss how to measure the ROI However, determining the return on investment (ROI) of your marketing campaigns can be challenging, especially if you don’t know where to start. They help increase brand awareness, drive sales, and ultimately increase revenue. Marketing campaigns are an essential aspect of any business’s success. Read more How to Measure The ROI Of Your Marketing Campaigns In the past, businesses relied on traditional ![]() It has become an effective strategy for businesses to interact with customers where they live and work since it focuses on specific neighborhoods or areas within a city or region. Hyper-local marketing is a concept that is still very new but has recently attracted a lot of attention. Targeting the Right Customers: The Power of Hyper-Local Marketing
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